How To Buy Mailing Lists to Expand Your Business
How do you take advantage of mailing lists to expand your business? Taking advantage of buy mailing lists is one of the most effective ways to increase sales. You should be using your customer list as...
View ArticleMailing List Campaigns – How to Calculate ROI
In a previous article I discussed how to use an invoice ledger as a marketing tool in for a mailing list campaign. In this article I will discuss how to use the expense ledger. Understanding sales and...
View ArticleDirect Mail Innovator of Opt-Out List Dies
John Jay Daly - Family Photo LONDON – A PR man from Washington, John Jay Daly, who was credited as the inventor of the concept that consumers could opt out of direct mail, has died of heart disease at...
View ArticleDirect Mail Talks to Start Between U.S. and Cuba
WASHINGTON – Talks between the U.S. and Cuba are in the works to resume direct-mail service between the two countries for the first time in nearly half a century. On Sep 1st, 2009, diplomats made the...
View ArticleDirect Mail Talks Starting Between U.S. and Cuba
HAVANA, Cuba – Today, officials sat down for the first time together to discuss restoring direct mail service between U.S. and Cuba. This is a small but positive move toward improved relations that...
View ArticleUPS Testing Direct Mail Service
UPS Logo NEW YORK, NY – The direct mail industry is about to get more competitive – especially for business who use mailing lists for traditional direct mail advertising. United Parcel Service (UPS) is...
View ArticleMarketing Survey Shows Small Businesses Can Expect Revenue Growth
Small Business Marketing Health Check OTTAWA, CANADA – In a recent survey conducted by Campaigner.com it was shown that many small business owners are seeing the beginnings of a turnaround in the...
View ArticleGerman Direct Mail Opt-In Law Worries Marketers
GERMANY – On September 1st 2009 the new direct mail opt-in law goes into effect in Germany. This new law has caused the entire European marketing and data industries to become concerned – similar laws...
View ArticleMailing List Management Service Announced by Pitney Bowes
Pitney Bowes STAMFORD, CT – On November 30, 2009, the Pitney Bowes company announced a new online list management service for organizations that either use direct mail infrequently or who send mostly a...
View ArticleVistaprint Survey Sheds Light on Small Business Marketing
Vistaprint Small Business Survey VISTAPRINT, December 10, 2009 – The Netherlands based company, Vistaprint, has published a recent survey of 300 small businesses on their marketing methods and outlook....
View ArticleMarketing Report: Mailing List Managers See Good Outlook For 2011
NEW YORK, NY – A new marketing report by New York City based Winterberry Group entitled “Outlook 2011 What to Expect in Direct & Digital Marketing” shows a positive outlook for mailing list...
View ArticleDirect Mail Primer Published in Response to Surge in Direct Mail
WASHINGTON, DC – Mailing list marketers and regular business people are seeing the light about the effectiveness of direct mail and, as a result, more and more are using direct mail in their marketing...
View ArticleMailing List Managers Vindicated: Study Reveals Direct Mail is Still King
RESTON, VA – Market information and research organization announces the release of a new marketing study on direct marketing. In the new report entitled, “Trends and Future of Direct Marketing”, The...
View ArticleSouth Dakota Mailing List Campaign Attracts Businesses to State
PIERRE, SD — South Dakota has initiated a direct mail campaign to attract businesses away from other states and setup shop in South Dakota instead. The direct mail piece used in the campaign features...
View ArticleMailing List Marketing and Direct Mail: Topics at DMA 2011 Conference &...
BOSTON, MA – On October 6, 2011, the DMA (Direct Marketing Association) held their 2011 Conference & Exhibition in Boston, Massachusetts in which 231 attendees were present. The event was held at...
View ArticleMailing List Administrators Informed of AOL LISTSERV Shutdown
NEW YORK, NY – After more than a decade, New York – based Internet company, AOL (America Online) has decided to discontinue hosting its LISTSERV mailing list service. LISTSERV was a free mailing list...
View ArticleMarketing Through Mailing Lists
Marketing to customers can be done in numerous ways nowadays, but most businesses still stick to the traditional form of sending advertisements through the mail. Some will send a coupon, some will send...
View ArticleMailing List Tips: What To Look For
Direct marketing means advertising techniques that make you get in direct contact with the customers. Direct mails, emails, online advertisement, text messaging and websites. And coming up with an...
View Article4 Steps to a Cost-Effective Direct Mail Campaign
4 Steps to a Cost-Effective Direct Mail Campaign Direct mail is, and always will be, a great way to prospect—and land customers. If you do it right, you can get up to a six percent response rate. That...
View ArticleWhat is a “Count”?
Understanding Counts When You Buy a Mailing List When you buy a mailing list, there are many factors that you need to consider—what demographics you want to include, what geographic area, and other...
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